As the saying goes, “you never get a second chance to make a first impression.” This is especially true when it comes to the titles of your content. Your title is the first thing that a potential reader will see, and it can be the difference between them clicking through to read your content or scrolling right past it. Unfortunately, many content creators struggle with coming up with titles that are both attention-grabbing and accurate. In this post, we’ll discuss five common title issues and how to resolve them.
## 1. The Title is Too Vague
One of the most common title issues is a title that is too vague. This can make it difficult for readers to understand what they can expect from your content. If your title is too broad, it may also make it difficult for your content to be discovered by search engines.
**Solution: ** Be specific. Make sure your title accurately reflects the content of your piece. Avoid titles that are too general or broad, and instead focus on the specific topic or angle you’re covering in your content.
## 2. The Title is Too Long
Another common title issue is a title that is too long. Long titles can be off-putting to readers, and they can also be difficult to read on mobile devices.
**Solution: ** Keep it short and sweet. Try to limit your titles to 60 characters or less. This will make them easier to read and more likely to be shared on social media.
## 3. The Title is Not Attention-Grabbing
Your title needs to be attention-grabbing if you want readers to click through to your content. If your title is boring or uninteresting, readers will simply scroll past it.
**Solution: ** Use power words. Power words are words that evoke emotion and grab the reader’s attention. Some examples of power words include “amazing,” “inspiring,” and “jaw-dropping.” Incorporating power words into your title can make it more attention-grabbing and increase the likelihood that readers will click through to your content.
## 4. The Title is Too Similar to Other Titles
If your title is too similar to other titles, it can be difficult for your content to stand out in a crowded field. This can make it difficult for readers to find your content, and it can also make it difficult for your content to be shared on social media.
**Solution: ** Be unique. Try to come up with a title that is unique and stands out from other titles on the same topic. This can help your content to be discovered by readers and shared on social media.
## 5. The Title is Not Optimized for Search Engines
Finally, if your title is not optimized for search engines, it can be difficult for your content to be discovered by readers who are searching for content on your topic.
**Solution: ** Use keywords. Incorporating keywords into your title can help your content to be discovered by readers who are searching for content on your topic. Make sure to include keywords that accurately reflect the content of your piece, and avoid keyword stuffing.
In conclusion, your title is one of the most important elements of your content. By avoiding these common title issues and implementing the solutions we’ve discussed, you can create titles that are attention-grabbing, accurate, and optimized for search engines. This will help your content to be discovered by more readers and increase the likelihood that they will engage with your content.
