Only send emails to customers who ask for them. You’ll drive away repeat business if you inundate your customers with emails they didn’t sign up for. The article below has some helpful tips to help you grow your list.
Do not send out unsolicited email messages. Your emails will appear to be spam to those who are unfamiliar with your company. They will question whether they know who you are and if what you are offering matters to them. Your emails will not even be opened. Do not waste your time emailing people you do not know.
Create one clear message per email. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Each email should have one specific focus. Your customers most certainly will appreciate your efforts.
Subject Lines
Make use of A/B testing for variations on your subject lines. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
You should avoid sending too many emails; one a week is enough. Your customers are likely busy people who receive several messages every day. Sending emails too frequently makes it more likely that your customers will stop reading.
By now you should know the importance of making sure that your customers have elected to receive emails from you. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Use the tips in this piece in order to exclude uninterested parties from your email lists.
Email Marketing Tips!
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